Trade Show Marketing Blog

In the past, I’ve given you a number of trade show ideas that you can use to improve the success of your trade show marketing efforts. We’ve talked about promotional giveaways, motivating your booth staff, attracting visitors, and creating eye-catching trade show exhibits. Each contributes to your bottom line. Today, I’ll give you 4 creative [...]

As a business owner, it’s important to realize that your employees may not have the same level of excitement or passion about trade shows as you do.
They don’t have the same vested interest. And more often than not, they’re less than thrilled than you are about having to attend the event.
Unique trade show attractions, trade [...]

With companies in every market reducing their trade show marketing budgets, financial resources are limited. Reserving space, setting aside time to attend trade shows, and paying for travel and lodging for yourself and your staff can put enormous strain on a dwindling budget.
Meanwhile, the costs associated with the design and construction of your exhibit can [...]