Trade Show Marketing Blog

Success at trade show marketing does not happen on its own. It requires careful planning long before the event begins. I have been surprised to see many exhibitors - and a few of my own clients - fail to plan 12 months before the event. Instead, they wait to plan their booth design, giveaways, staffing [...]

You can boost your chances of success at your next event by following a few trade show marketing strategies that have proven to be effective. On the other hand, you might sabotage your success if you or your employees commit a few common mistakes. Today, I’ll give you three do’s and three don’ts of savvy [...]