Trade Show Marketing Blog

You must not approach trade shows haphazardly. While this may sound intuitive to event marketing veterans like myself, it’s astonishing how many people neglect the fundamentals. Meticulously preparing for an event entails careful planning, savvy promotion, effective qualification of leads and flawless follow up.
The success you’ll enjoy from trade shows is driven by the level [...]

Today, I’m going to explain an overlooked tool that a majority of trade show exhibitors fail to leverage. When used correctly, the clothes that you and your booth employees wear can create a branded memory in the minds of attendees.
When you follow up with your leads, your ability to trigger that memory can be instrumental [...]

Event marketing has become increasingly expensive over the past several years. The costs of renting space, designing attractive displays and hiring motivated staff for your booths can give any new trade show marketer pause. But, event marketing continues to be a potent source of profitable business for myself and my clients.
The key is to create [...]