http://www.trade-show-marketing-blog.com Industry Related Articles, News, Ideas & Resources for Vendors Sat, 24 Jul 2010 17:36:06 +0000 http://backend.userland.com/rss092 en Are you one of those companies that avoids pre-show marketing and lets the show's own trade show manager tackle all of the promotion? If so, you're missing out on a lot of great convention display opportunities. In order to get the most impact and best ROI on your convention display, you ... http://www.trade-show-marketing-blog.com/?p=36 Trade shows and conventions are a great way to meet current and prospective clients face to face. These opportunities for networking can often prove vital to any company positioning themselves within their respective markets. Every vendor and company is looking to stand out with a unique trade show booth ideas ... http://www.trade-show-marketing-blog.com/?p=35 Offering high-quality trade show giveaways to event attendees is one of the most cost-effective marketing strategies you can leverage at the event. Trade show giveaways can attract prospects to your exhibit, support your lead-qualifying efforts, and promote your business long after your customers and leads return home. Most trade show exhibitors ... http://www.trade-show-marketing-blog.com/?p=34 Trade shows are one of the most powerful vehicles for introducing new products, getting the word out about existing products, and attracting new business. If executed well, your trade show marketing plan can boost your sales and revenues, paving the way for future growth. However, simply showing up for the event ... http://www.trade-show-marketing-blog.com/?p=33 Your trade show booth needs to attract visitors. If it fails to do so, your success at the event will likely be dismal. What's worse, your plans to follow up with qualified leads become practically useless. Whenever I attend an event, I always walk around the floor to see what ... http://www.trade-show-marketing-blog.com/?p=32 I've been holding trade show contests before and during trade shows in order to generate buzz among my customers and attract crowds to my booths. Trade show contests are incredibly effective for grabbing attention and creating excitement at the trade show. Executed correctly, trade show contests are part of a ... http://www.trade-show-marketing-blog.com/?p=31 The right trade show giveaways can generate goodwill, promote your company, and improve brand awareness. They can communicate your core message to attendees and pave the road for your booth staff to qualify leads. There's an additional advantage… High-quality promotional items function as a trade show traffic magnet. Not only do they ... http://www.trade-show-marketing-blog.com/?p=30 Think back to the last time you explored the trade show floor. Chances are, you noticed exhibitors giving away promotional items that seemed ineffective given their products, company brand, or marketing message. This is a common mistake exhibitors make when they fail to use trade show giveaways as a supplemental ... http://www.trade-show-marketing-blog.com/?p=29 The economy has taken a toll on every sector and the trade show industry has not been spared. The number of exhibitors is down. Floor traffic is down. And as a result, booth traffic is down. While this environment appears dismal, it actually represents a fantastic opportunity for aggressive exhibitors ... http://www.trade-show-marketing-blog.com/?p=28 Motivating people to visit your trade show booth is essential to your success at the event. Without attendees coming to your exhibit and speaking with your staff, you cannot effectively communicate your marketing message or qualify leads. Trade show contests will not only bring people to your booth, but they ... http://www.trade-show-marketing-blog.com/?p=27