Trade Show Marketing Blog

Motivating people to visit your trade show booth is essential to your success at the event. Without attendees coming to your exhibit and speaking with your staff, you cannot effectively communicate your marketing message or qualify leads. Trade show contests will not only bring people to your booth, but they can also infuse your audience [...]

Trade show giveaways are undervalued and underestimated by most exhibitors. The evidence can be found within the trash bins that are scattered throughout the convention hall. The problem is that many exhibitors think promotional items are only useful to the point of attracting attendees to their trade show booths. Nothing could be further from the [...]

Most exhibitors fail to promote their trade show booths. Instead, they show up at an event and wonder why their booth is empty. The problem is nearly always a lack of marketing and promotion. Having the highest-quality products and most creative displays won’t be enough to make your attending a trade show worthwhile.
Successful exhibitors know [...]

I’ve been holding trade show contests before and during trade shows in order to generate buzz among my customers and attract crowds to my booths.
Trade show contests are incredibly effective for grabbing attention and creating excitement at the trade show. Executed correctly, trade show contests are part of a larger trade show marketing strategy. To [...]

Your company’s trade show marketing success is a reflection of several factors that converge to bring about a specific objective. One of the most important factors is your trade show booth staff’s ability to approach visitors and qualify them as leads. These leads are what make your trade show marketing plan worthwhile. Because it’s unlikely [...]

The actions you take long before a trade show is scheduled will determine how successful you are at the show. My years of trade show marketing experience proves that you must proactively take pre-show measures to ensure your goals are met. Today, I’m going to give you three powerful ideas that you should put into [...]

Whenever I attend a trade show, I take a walk across the floor to see the other booths and displays. I enjoy seeing the measures that others are taking to attract business to their trade show booths because it can be a fantastic way to get new ideas. However, more often than not, other booth [...]

How can you entice trade show attendees to your booth? You could hand out sapphires but that might break the company’s decade budget…You could create a booth featuring Italianate architecture but that might seem a bit too posh. Let’s take a look at some easy trade show promotion ideas you can utilize to compel people [...]