Trade Show Marketing Blog

In order to generate trade show leads, you must first attract people to your exhibit. Don’t wait for the day of the event. At any given trade show, there will be dozens, even hundreds of trade show exhibits, clamoring for attendees’ attention. In order to attract trade show visitors, you need to think outside the [...]

In the past, I’ve given you a number of trade show ideas that you can use to improve the success of your trade show marketing efforts. We’ve talked about promotional giveaways, motivating your booth staff, attracting visitors, and creating eye-catching trade show exhibits. Each contributes to your bottom line. Today, I’ll give you 4 creative [...]

As a business owner, it’s important to realize that your employees may not have the same level of excitement or passion about trade shows as you do.
They don’t have the same vested interest. And more often than not, they’re less than thrilled than you are about having to attend the event.
Unique trade show attractions, trade [...]

With companies in every market reducing their trade show marketing budgets, financial resources are limited. Reserving space, setting aside time to attend trade shows, and paying for travel and lodging for yourself and your staff can put enormous strain on a dwindling budget.
Meanwhile, the costs associated with the design and construction of your exhibit can [...]

Success at trade show marketing does not happen on its own. It requires careful planning long before the event begins. I have been surprised to see many exhibitors - and a few of my own clients - fail to plan 12 months before the event. Instead, they wait to plan their booth design, giveaways, staffing [...]

You can boost your chances of success at your next event by following a few trade show marketing strategies that have proven to be effective. On the other hand, you might sabotage your success if you or your employees commit a few common mistakes. Today, I’ll give you three do’s and three don’ts of savvy [...]

You must not approach trade shows haphazardly. While this may sound intuitive to event marketing veterans like myself, it’s astonishing how many people neglect the fundamentals. Meticulously preparing for an event entails careful planning, savvy promotion, effective qualification of leads and flawless follow up.
The success you’ll enjoy from trade shows is driven by the level [...]

Event marketing has become increasingly expensive over the past several years. The costs of renting space, designing attractive displays and hiring motivated staff for your booths can give any new trade show marketer pause. But, event marketing continues to be a potent source of profitable business for myself and my clients.
The key is to create [...]

The success you’ll enjoy at trade shows will depend largely on the people who are working behind your booth. In my experience, effective trade show marketing begins and ends with your booth staff.
Getting your audience excited about the show, using attention-getting giveaways, and designing great signs are all important factors. But, your trade show staff [...]

The actions you take long before a trade show is scheduled will determine how successful you are at the show. My years of trade show marketing experience proves that you must proactively take pre-show measures to ensure your goals are met. Today, I’m going to give you three powerful ideas that you should put into [...]