Trade Show Marketing Blog

The types of trade show displays you choose for your exhibits play an important role in making an impact on your audience. At some trade shows, your exhibit space will be limited and require a compact, flexible solution.
At other events, you might have an expansive exhibit and need to make a memorable impression; a large, [...]

For several weeks, we’ve been talking about deploying effective trade show marketing tactics, properly training booth staff, and implementing follow-up systems.
There’s another area which requires a keen eye and a savvy marketing approach: booth displays. The display you use can play a key role in attracting the attention you need from your target audience.
There are [...]

Today, I’m going to explain an overlooked tool that a majority of trade show exhibitors fail to leverage. When used correctly, the clothes that you and your booth employees wear can create a branded memory in the minds of attendees.
When you follow up with your leads, your ability to trigger that memory can be instrumental [...]

Sometimes, you have to forego the massive trade show displays that can splash your company’s message across the floor space. Perhaps it’s the cost of the displays, or the limited floor space available on the convention floor. Whatever the case, with a little trade show marketing chutzpah, you can get your message across loud and [...]