Trade Show Marketing Blog

Are you one of those companies that avoids pre-show marketing and lets the show’s own trade show manager tackle all of the promotion? If so, you’re missing out on a lot of great convention display opportunities.
In order to get the most impact and best ROI on your convention display, you need to be proactive. Hoping [...]

Trade shows and conventions are a great way to meet current and prospective clients face to face. These opportunities for networking can often prove vital to any company positioning themselves within their respective markets. Every vendor and company is looking to stand out with a unique trade show booth ideas to attract positive press. Staying [...]

Offering high-quality trade show giveaways to event attendees is one of the most cost-effective marketing strategies you can leverage at the event. Trade show giveaways can attract prospects to your exhibit, support your lead-qualifying efforts, and promote your business long after your customers and leads return home.
Most trade show exhibitors underestimate the hidden potential of [...]

Trade shows are one of the most powerful vehicles for introducing new products, getting the word out about existing products, and attracting new business. If executed well, your trade show marketing plan can boost your sales and revenues, paving the way for future growth.
However, simply showing up for the event is not enough. The things [...]

Your trade show booth needs to attract visitors. If it fails to do so, your success at the event will likely be dismal. What’s worse, your plans to follow up with qualified leads become practically useless. Whenever I attend an event, I always walk around the floor to see what other exhibitors are doing to [...]

I’ve been holding trade show contests before and during trade shows in order to generate buzz among my customers and attract crowds to my booths. Trade show contests are incredibly effective for grabbing attention and creating excitement at the trade show. Executed correctly, trade show contests are part of a larger trade show marketing strategy. [...]